This past weekend, leaks around the Internet told of a group of streaming "influencers" that received travel and other arrangements to be the first to play Respawn Entertainment's brand new entry into the crowded Battle Royale genre: Apex Legends.
Under the Social Media Banner "ApexPartner", these streamers started touting the game and their experiences online to prospective players.
But what does US law and the Federal Trade Comission (FTC) have to say about the disclosure of perks like travel arrangements and other special accommodations?
And why might these "influencers" have reason to be concerned?
#ApexLegends #Respawn #VirtualLegality
Discussed in this episode:
"Respawn's Vince Zampella teases battle royale game Apex Legends news for Monday"
Games Radar, February 3, 2019
Twitter Search of Term "ApexPartner"
February 4, 2019 (subject to change)
"Truth in Advertising"
Federal Trade Commission
15 U.S. Code § 45
"Unfair methods of competition unlawful; prevention by Commission"
"The FTC’s Endorsement Guides: What People Are Asking"
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"Virtual Legality" is a continuing series discussing the law, video games, software, and everything digital, hosted by Richard Hoeg, of the Hoeg Law Business Law Firm (Hoeg Law).
Rick has practiced for more than a decade at some of the country's largest law firms, representing IT, software, video game, and other technology companies, as well as the individuals and institutions which fund them.
DISCUSSION IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY AND IS NOT TO BE CONSTRUED AS LEGAL ADVICE. INDIVIDUALS INTERESTED IN THE LEGAL TOPICS DISCUSSED IN THIS VIDEO SHOULD CONSULT WITH THEIR OWN COUNSEL.
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The Hoeg Law Firm is a business law firm with big law experience and a small firm approach focusing on start-ups, technology, financing, and everything else a business might need.