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Society & Culture
Virtual Legality Episode 337

Microsoft Marketing: Missing Master Chief

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9m Oct 12, 2020
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As next generation consoles make their way from design concepts and rendered trailers out to real life boxes with real life marketing, we're getting a better chance to see how Sony and Microsoft intend to sell all those Xboxes and PlayStations.

But one thing that jumps out on the newly leaked Xbox packaging is just how much Microsoft was invested in Halo Infinite releasing at launch.

With no other major AAA titles to show off the power of the system, did Microsoft make the right call in showing off the Master Chief's iconic helmet?

Let's discuss.

This may be the first sub-20 minute video we've delivered since almost half of you said you preferred sub-20 minute videos...in Virtual Legality.

#Microsoft #Xbox #Halo


Discussed in this episode:

"Injunction Disjunction: Epic Loss for Fortnite/Epic Win for Unreal! (VL336)"
YouTube Video - October 10, 2020 - Hoeg Law
https://youtu.be/2EE9HvQ7z14

"Retail [Xbox Series X] boxes spotted in a warehouse"
Tweet - October 12, 2020 - Nibel (@Nibellion)
https://twitter.com/Nibellion/status/1315631416412196864

"Xbox Series X|S Launch Trailer – Us Dreamers – Power Your Dreams"
YouTube Video - October 9, 2020 - Xbox
https://youtu.be/DIMAujZpry0

"Xbox Series X: Buy A Game Once and Play the Best Version Across Generations with Smart Delivery"
XBox Blog - June 15, 2020
https://news.xbox.com/en-us/2020/06/15/what-is-smart-delivery-xbox-series-x/

"You Are the Future of Gaming"
XBox Blog - July 16, 2020
https://news.xbox.com/en-us/2020/07/16/players-first-you-are-the-future-of-gaming/

"The Messaging Disaster of Microsoft's Xbox Series X Showcase (VL271)"
YouTube Video - July 24, 2020 - Hoeg Law
https://youtu.be/jV1elFEAxKY

"According to Greenberg Halo Infinite ran on a PC with specs similar to the XSX"
Tweet - July 24, 2020 - Nibel (@Nibellion)
https://twitter.com/Nibellion/status/1286653437220999168

"No Power? After Halo Infinite, Microsoft Changes its Message (VL273)"
YouTube Video - July 28, 2020 - Hoeg Law
https://youtu.be/cvqv7L7Pt3U

"Halo Infinite Development Update"
Tweet - August 11, 2020 - Halo (@Halo)
https://twitter.com/Halo/status/1293261002037841920

"Halo Infinite Delayed! Microsoft's "X"-Rated Disaster (VL283)"
YouTube Video - August 11, 2020 - Hoeg Law
https://youtu.be/KDmdSEiT7Ds

"‘Halo Infinite’ Now Seems Headed To The End Of 2021, Not The Beginning"
Forbes - August 28, 2020 - Paul Tassi
https://www.forbes.com/sites/paultassi/2020/08/28/halo-infinite-now-seems-headed-to-the-end-of-2021-not-the-beginning/

"Xbox Series X games list: All confirmed launch games on release plus Xbox Series X exclusives explained"
Eurogamer - Updated October 12, 2020
https://www.eurogamer.net/articles/xbox-series-x-games-confirmed-exclusives-6400

"XBOX GAME PASS IS MICROSOFT’S TRUE NEXT-GEN XBOX"
The Verge - July 24, 2020 - Tom Warren
https://www.theverge.com/2020/7/24/21336892/microsoft-xbox-series-x-game-pass-event-showcase-future


"Virtual Legality" is a continuing series discussing the law, video games, software, and everything digital, hosted by Richard Hoeg, of the Hoeg Law Business Law Firm (Hoeg Law).

CHECK OUT THE REST OF VIRTUAL LEGALITY HERE:
https://www.youtube.com/playlist?list=PL1zDCgJzZUy9YAU61GoW-00K0TJOGnPCo

DISCUSSION IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY AND IS NOT TO BE CONSTRUED AS LEGAL ADVICE. INDIVIDUALS INTERESTED IN THE LEGAL TOPICS DISCUSSED IN THIS VIDEO SHOULD CONSULT WITH THEIR OWN COUNSEL.


Blog: hoeglaw.wordpress.com
STORE: https://teespring.com/stores/hoeg-law-store


DESIGN WORK
Joe Ellis (Logo Design)
Chris Leroux (Motion Graphics)
For more information: contact Chris at @Chrisleroux on Twitter.

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About Hoeg Law

The Hoeg Law Firm is a business law firm with big law experience and a small firm approach focusing on start-ups, technology, financing, and everything else a business might need.


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