PRIVACY ACT, SPAM ACT, APP, NPP & how it can impact you!Vote
In Australia, there are three major areas of legislation that affect the way that you will market to your customers:
The Commonwealth Privacy Act (1988)
The Australian Privacy Principles
The Commonwealth Spam Act (2003)
These three areas are designed to protect people from the behaviours of businesses that harvest email addresses, scrape data and use it to send unsolicited email, SMS and phone calls.
With this in mind, along with recent major data breaches at large corporations, small businesses need to understand how to protect their customer's private data adequately and then also avoid using illegal means to advertise products and services to potential customers.
In this important class for all business owners, you will learn:
- What data is protected under law
- What the consequences are for violating these laws
- Building and using mail and phone number lists legally within Australia
- Where the lines are drawn between SPAM and customer contact
About Dante St James
Dante St James is Australia's leading digital educator and advisor for small to medium businesses.