How to develop trust and turn customers into fans

You've been working at getting known. You've been doing things to make yourself likeable. Now you're working on the trust factor. It's the only way to score a customer for your big-ticket items or services. You can earn trust by:

1. Give away (some of) your best stuff
2. Don't break your promises
3. Keep the quality and product consistent
4. Work testimonials into your content and properties
5. Create case studies and publish them
6. Be inspired. But don't steal.
7. Avoid jargon and arrogant language
8. Apologise when you really should
9. Allow a little space
10. Assure them with something concrete