They're short. They're sharp. They're instantly engaging. And they're totally addictive. Instagram Reels are one of the most highly impacting places to be on social media. But did you know they are also the only place on Instagram or Facebook where your content is discoverable by people who don't follow you? Or that you are 22 times more likely to be discovered in Reels than on the Instagram feed?
Short-format video is the hottest kind of content on Instagram, Facebook, YouTube, and TikTok. That's because it's authentic, unpolished and made for real people by real people.
So, how do you get on the Reels bandwagon and make awesome short-format videos that entertain and engage?
In this 1-hour class you will learn:
- how small businesses are using Reels to grow their audience
- why Reels is the place to be right now
- how the Reels tools work
- what Trends are and how to jump on them
- where to learn more and practice your skills
This workshop is brought to you by Business Station and AusIndustry under the Digital Solutions Program.
Dante St James is one of Australia's most accredited and recognised digital skills trainers, having started coding his own games on a Commodore 64 in 1985, to building websites from 1996 and having worked in media, marketing and technology since then. Having seen the rise of the web, web 2.0, social media and now the beginnings of the metaverse, Dante has maintained a place at the forefront of technology for nearly four decades.
Now based in the Northern Territory, Dante has been recognised as a finalist for three years running in the NT Digital Excellence Awards, has been selected as one of five accredited trainers for Meta (Facebook) Australia, holds training contracts for Google’s Digital Springboard program and working with the Australian Government’s Digital Solutions and Entrepreneurship Facilitators programs.
Dante has accumulated 107 certifications in various technologies and business skills, which he sees as vital for the operation of his training and marketing agency, Clickstarter, and the growth of his mobile and NBN reseller business, Cellular One. In 2022, Dante has launched StartUp Territory, a pre-accelerator program for new businesses and the Marketing Institute of the Northern Territory.
About Dante St James
Dante St James is Australia's leading digital educator and advisor for small to medium businesses.