"How To Structure and Launch a Full Facebook Ad Campaigns The RIGHT Way!

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4m Mar 11, 2021

While there's no one "perfect way" to setup and launch your Facebook Ad campaigns, here's a step-by-step tutorial on how I tend to structure new campaign launches..Setting up FB ad campaigns this way has helped me launch dozens of successful campaigns over the last 5 years running Facebook Ads.
Have a question about anything related to the setup? Leave a comment below!

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🎬 Welcome to the Channel Jacob LE 📈

I specialize in helping businesses drive growth and gain profitability by applying marketing strategies since 2010 and driving Ecommerce Facebook sales since 2015.

This channel is dedicated toward helping you market your business or product, and drive more leads and sales on Facebook.
👉🏻 There's advice on shooting your own videos, social media strategies, info on when hiring someone would give you a good return on your investment. My goal is to take you from no experience at all to bring in high-quality leads and referrals.
Don't be a stranger! Ask a question, request a video, or give feedback! ✅

Why Performance Marketing?
Having a steady stream of sales is the life-blood of ANY business. But, it can be challenging to find the right people or launch the right campaign ✅
Performance marketing (getting paid per sale generated or a percentage of the profit) is a huge win-win But only IF the Facebook advertiser is good at what they do. 📊
Rather than paying someone 10s of thousands of dollars to run ads and simply "hope they work", isn't it better to simply pay per sale or a piece of the profits?

Not only that, performance marketing ensures that our interests are aligned. If the campaign does not perform well, I lose and there's no downside to you beyond your time. And, if the campaign takes off, we both win 📈
▶️ I truly believe it's the future of paid advertising and if you do too, check out my Website and Courses!

👉🏻 I'm a bit obsessed with entrepreneurship and the impact new and thriving businesses can have on the world.

Generating more sales can be challenging and risky, which is why I've dedicated my business toward making new sales as painless, and simple as possible.

I'm fascinated with learning new things and constant improvement. That's why I read 150+ books per year and work on a new skill for 1 hour per day.

👉🏻 So, if you want to follow and about how to market your business or product, subscribe to the Channel, hit the bell button, and never miss a video! 🛎


You can also check out my free 18 day Facebook Ad course (there's a new Facebook Ad video training every day)

Table of Contents

Timecode Title
00:00 Intro ​
0:13 How We'll Structure Campaigns ​
4:13 Choosing the Right Campaign Objective
7:31 A/B Test and CBO vs ABO
11:25 Manual vs Automatic Bid
20:00 Ad Set and Audience Set Up
32:56 Ad Set Up
40:00 Additional Ad Setup
51:20 Get More Engagement With "Use Existing Post"
53:28 Set Up Campaign 2
55:45 Warm/Hot Traffic Campaign Setup
1:14:00 Setting Budgetn
1:19:18 The Learning Phase
1:20:39 Next Steps

About Jacob LE

This channel is dedicated toward helping you market your business or product, and drive more leads and sales on Facebook.


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