“We do the videos in order to attract costumers instead to repel them” – Susan Ibitz
I’m Susan Ibitz. I’m a human behavior hackers. Some people hack computers, I hack humans.
I’m working on sales, but not the training the classic sales. I use behavior in science to apply to selling.
So today we want to talk about video. You know that LinkedIn has more than 500 million active users, 59% of the people, we like to see a video rather than read an article. 1 million videos are uploaded online every second. 90% of the clients research online before to buy. Not only the product they’re going to be researching you chew. 80% of the content online is video. Video share online about a product of company can increase the response from costumers in 75%.
I was reading an article a couple of weeks ago and says that we never have so many realtor websites. And you know what? Still 90% of the people want to interact with a human when they need to buy a house. Why? Buying is an emotional process. If you buy in a house, if you buy an insurance for your family, if you buy a car, those are buyings who has to do with emotions related to that.
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Through research and teaching, we work on unlocking the science behind Human Behavior, Micro-Expression, Body Language, Deception-Detection, Statement & Face Reading.