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Society & Culture
Virtual Legality Episode 130

Influencing the Influencers: A Walkthrough of the FTC’s new Social Media Guide

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1y Nov 7, 2019
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With the Age of the Influencer growing ever more...influential, the FTC has decided to take a different tack in reaching this ever growing population of marketing professional.

What does the FTC's new disclosure guide for "Social Media Influencers" say?

How does it relate to the FTC's previous endorsement guides and question and answer materials?

And why should folks across the social media spectrum pay attention?

The FTC DID NOT pay for this message...in Virtual Legality.

#Influencers #FTC #Disclosures


Discussed in this episode:

"Guides Concerning the Use of Endorsements and Testimonials in Advertising"
FTC Website
https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-publishes-final-guides-governing-endorsements-testimonials/091005revisedendorsementguides.pdf

"The FTC’s Endorsement Guides: What People Are Asking"
FTC Website
https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking

"Virtual Legality #22 - Apex Legends: Running Afoul of FTC Advertiser Guidelines? (Hoeg Law)"
YouTube - February 6, 2019 - Hoeg Law
https://youtu.be/Onje7S80YEc

"FTC Releases Advertising Disclosures Guidance for Online Influencers"
FTC Website - November 5, 2019
https://www.ftc.gov/news-events/press-releases/2019/11/ftc-releases-advertising-disclosures-guidance-online-influencers

"Disclosures 101 for Social Media Influencers"
FTC Informational Guide
https://www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf


PODCAST VERSIONS AVAILABLE AT

Spotify: (https://open.spotify.com/show/3qsDhQ7h6BR2wLyNQYDWB4)

iTunes:
(https://itunes.apple.com/us/podcast/virtual-legality/id1448785539?mt=2)

SoundCloud:
(https://soundcloud.com/user-510342404)

Google Play Music:
(https://play.google.com/music/listen#/ps/In3d7qersx72lvzehxo7gu6cd5u)


"Virtual Legality" is a continuing series discussing the law, video games, software, and everything digital, hosted by Richard Hoeg, of the Hoeg Law Business Law Firm (Hoeg Law).

Rick has practiced for more than a decade at some of the country's largest law firms, representing IT, software, video game, and other technology companies, as well as the individuals and institutions which fund them.

DISCUSSION IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY AND IS NOT TO BE CONSTRUED AS LEGAL ADVICE. INDIVIDUALS INTERESTED IN THE LEGAL TOPICS DISCUSSED IN THIS VIDEO SHOULD CONSULT WITH THEIR OWN COUNSEL.

Any and all feedback is appreciated. Let us know what you think!


Blog, "Rules of the Game", at https://hoeglaw.wordpress.com/

About Hoeg Law

The Hoeg Law Firm is a business law firm with big law experience and a small firm approach focusing on start-ups, technology, financing, and everything else a business might need.


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