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Society & Culture
Virtual Legality Episode 93

Hell Hath no Ion Fury: Public Relations in the 21st Century

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1y Aug 26, 2019
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In a stunning reversal, the developers of first-person 90s throwback game "Ion Fury" (formerly Ion Maiden), Voidpoint, LLC, and their publisher, 3D Realms, have issued a joint statement on Steam rolling back an earlier unequivocal apology for potentially offensive content users had found within their game.

What happened here? What was claimed? And why are this morning's events so surprising?

How does the Internet and our current culture inform how corporations and their PR firms should behave?

Why are such institutions so slow to adjust to this new normal?

And why should corporation's follow advice they are sure they will ultimately stick to?

The game has changed...in Virtual Legality.

#IonFury #Apology #Reversal


Discussed in this episode:

"ION FURY"
Steam Page
(https://store.steampowered.com/app/562860/Ion_Fury/)

"Ion Fury studio apologises for sexist and transphobic comments by staff"
Eurogamer - August 20, 2019 - Wesley Yin-Poole
(https://www.eurogamer.net/articles/2019-08-19-ion-fury-studio-apologises-for-sexist-and-transphobic-comments-from-staff)

"Ion Furore"
Medium - August 25, 2019 - Sophia Narwitz
(https://medium.com/@sophnar0747/ion-furore-19b2aa371c6b)

"Ion Fury Game Content Will Not Be Censored"
Ion Fury Community Steam Post - August 26, 2019
(https://steamcommunity.com/app/562860/allnews/#scrollTop=0)

Rebel Assault
Canyon Run
(https://www.youtube.com/watch?v=zVEJcGzEvT0)


PODCAST VERSIONS AVAILABLE AT

Spotify: (https://open.spotify.com/show/3qsDhQ7h6BR2wLyNQYDWB4)

iTunes:
(https://itunes.apple.com/us/podcast/virtual-legality/id1448785539?mt=2)

SoundCloud:
(https://soundcloud.com/user-510342404)

Google Play Music:
(https://play.google.com/music/listen#/ps/In3d7qersx72lvzehxo7gu6cd5u)


"Virtual Legality" is a continuing series discussing the law, video games, software, and everything digital, hosted by Richard Hoeg, of the Hoeg Law Business Law Firm (Hoeg Law).

Rick has practiced for more than a decade at some of the country's largest law firms, representing IT, software, video game, and other technology companies, as well as the individuals and institutions which fund them.

DISCUSSION IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY AND IS NOT TO BE CONSTRUED AS LEGAL ADVICE. INDIVIDUALS INTERESTED IN THE LEGAL TOPICS DISCUSSED IN THIS VIDEO SHOULD CONSULT WITH THEIR OWN COUNSEL.

Any and all feedback is appreciated. Let us know what you think!


Blog, "Rules of the Game", at https://hoeglaw.wordpress.com/

On "Help Us Out Hoeg!" a regular segment on the Easy Allies Podcast (formerly GameTrailers)
(https://www.youtube.com/channel/UCZrxXp1reP8E353rZsB3jaA)

About Hoeg Law

The Hoeg Law Firm is a business law firm with big law experience and a small firm approach focusing on start-ups, technology, financing, and everything else a business might need.


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