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Why did Mercedes' A-Class discard its revolutionary shape?!?

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115 115 views
4m Jul 15, 2021
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The doo wop sound of the 40s and 50s was honed by American teenagers on street corners, trying to one-up each other to become the greatest group in town. This friendly rivalry, also seen in Chinese cafés as electronics engineers try to produce increasingly optimised circuits, is also seen in the German car industry. If Audi’s navigation system uses real-time traffic information, BMW’s system has to have it, yesterday! It was in this highly competitive environment that Mercedes tried to one-up its German rivals with the revolutionary Mercedes A-class. A false floor raised the seating height, producing the interior space of a Mercedes C-Class in something shorter than a Ford Ka. No one had done anything like this before, and the A-Class was in a class of its own. So why did Mercedes abandon this revolutionary design, going back to the same tried-and-tested shape?

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Sources:
https://de.wikipedia.org/wiki/Mercedes-Benz_A-Klasse
https://en.wikipedia.org/wiki/Mercedes-Benz_A-Class
https://www.motor1.com/news/74281/concept-we-forgot-1981-mercedes-benz-nafa/
https://de.wikipedia.org/wiki/Liste_der_Konzeptfahrzeuge_von_Mercedes-Benz#NAFA
https://media.daimler.com/marsMediaSite/en/instance/ko/Milestones-of-Innovation-at-Mercedes-Benz.xhtml?oid=9272377
https://www.autoexpress.co.uk/mercedes/a-class/36923/mercedes-a-class
https://de.wikipedia.org/wiki/Liste_der_Konzeptfahrzeuge_von_Mercedes-Benz#Studie_A
https://web.archive.org/web/20070930062900/http://w210.ub.uni-tuebingen.de/dbt/volltexte/2003/746/pdf/Druckfassung_08_04_03.2003.pdf
https://mercedesblog.com/fcc-concept-mercedes-benzs-affordable-family-car-china/
https://de.wikipedia.org/wiki/Mercedes-Benz_Baureihe_168
https://en.wikipedia.org/wiki/Mercedes-Benz_A-Class_(W177)
https://de.wikipedia.org/wiki/Smart_(Automarke)#Modelle_und_Markteinführung
http://www.umweltbrief.de/pdf/Mercedes_A-class_electric_zebra.pdf
https://de.wikipedia.org/wiki/Mercedes-Benz_NECAR
https://www.welt.de/motor/article1280688/Mercedes-und-der-Elch-Die-perfekte-Blamage.html
https://www.autodaily.com.au/flashback-mercedes-benz-a38-amg-twin-engine/
https://www.supercars.net/blog/2002-mercedes-benz-a32k-amg/
https://en.wikipedia.org/wiki/Mercedes-Benz_Vaneo
https://de.wikipedia.org/wiki/Mercedes-Benz_Baureihe_169
https://www.automobile-catalog.com/make/mercedes-amg/176_a_amg/a_w176_1_5d_amg/2013.html
https://www.automobile-catalog.com/make/mercedes-benz/176_a_class/a_w176_1_5d/2013.html
https://de.wikipedia.org/wiki/Mercedes-Benz_W_176
https://en.wikipedia.org/wiki/Mercedes-Benz_A-Class_(W177)
https://de.wikipedia.org/wiki/Mercedes-Benz_Baureihe_177

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