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YouTube’s “Made for Kids” should NOT be Read as “Family Friendly”: On Targeting, COPPA, and the FTC

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1y Dec 16, 2019
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When the Federal Trade Commission (FTC) ordered YouTube to develop and maintain a system that would allow content creators to label their content as "directed to children" or not under the Children's Online Privacy Protection Act (COPPA), YouTube attempted to ease the burden by simplifying the required language.

But why is "made for kids" such a bad analogue for "directed to children"?

And how is the resulting confusion making life more difficult for creators, the FTC, and YouTube itself.

We literally mean "literally"...in Virtual Legality.

#YouTube #COPPA #FTC


Discussed in this episode:

"So [YouTube], I’m under pressure to specify whether our content is made for kids or not..."
Tweet - December 12, 2019 - @MohamedMoshaya
https://twitter.com/MohamedMoshaya/status/1205043203134705664

"But this directly contradicts what the FTC told me regarding general audience content..."
Tweet - December 12, 2019 - @Kreecraft
https://twitter.com/KreekCraft/status/1205070192201666560

"YOUTUBE IS SAVED! (COPPA GOOD NEWS) | YouTube FTC COPPA Update"
YouTube Video - December 11, 2019 - Kreekcraft
https://www.youtube.com/watch?v=Ah5O5GeVjm4

"In terms of the actual question, the boxes are best read as "directed to children" and "not directed to children"."
Tweet - December 12, 2019 - Hoeg Law
https://twitter.com/HoegLaw/status/1205280746023399424

PART 312—CHILDREN'S ONLINE PRIVACY PROTECTION RULE
https://www.ecfr.gov/cgi-bin/text-idx?SID=4939e77c77a1a1a08c1cbf905fc4b409&node=16%3A1.0.1.3.36&rgn=div5

"Determining if your content is made for kids"
YouTube Help
https://support.google.com/youtube/answer/9528076


PODCAST VERSIONS AVAILABLE AT

Spotify:
(https://open.spotify.com/show/3qsDhQ7h6BR2wLyNQYDWB4)

iTunes:
(https://itunes.apple.com/us/podcast/virtual-legality/id1448785539?mt=2)

SoundCloud:
(https://soundcloud.com/user-510342404)

Google Play Music:
(https://play.google.com/music/listen#/ps/In3d7qersx72lvzehxo7gu6cd5u)


"Virtual Legality" is a continuing series discussing the law, video games, software, and everything digital, hosted by Richard Hoeg, of the Hoeg Law Business Law Firm (Hoeg Law).

Rick has practiced for more than a decade at some of the country's largest law firms, representing IT, software, video game, and other technology companies, as well as the individuals and institutions which fund them.

DISCUSSION IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY AND IS NOT TO BE CONSTRUED AS LEGAL ADVICE. INDIVIDUALS INTERESTED IN THE LEGAL TOPICS DISCUSSED IN THIS VIDEO SHOULD CONSULT WITH THEIR OWN COUNSEL.

Any and all feedback is appreciated. Let us know what you think!


Blog, "Rules of the Game", at https://hoeglaw.wordpress.com/

About Hoeg Law

The Hoeg Law Firm is a business law firm with big law experience and a small firm approach focusing on start-ups, technology, financing, and everything else a business might need.


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