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Society & Culture
Virtual Legality Episode 317

Apple Goes After Epic's Unreal Engine: A "Trojan Horse"

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10m Sep 17, 2020
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Today in "Epic vs Apple", Apple responds to Epic's request to have Court force Apple to put Fortnite back on their store, direct payment and all. Let's see how its going:

"This lawsuit (and the front-page headlines it has generated) appears to be part of a marketing campaign designed to reinvigorate interest in Fortnite."

"Epic is holding its own customers hostage to gain leverage in a business dispute."

"Epic started a fire, and poured gasoline on it, and now asks this Court for emergency assistance..."

"If Epic were truly concerned that it would suffer reputational injury from this dispute, it would not be engaging in these elaborate efforts to publicize it."

"Epic is sacrificing them to advance its own commercial interests"

"...no court has ever accepted a claim remotely like this one..."

Yeah, things are escalating...in Virtual Legality.

#Epic #Apple #Lawsuit


Discussed in this episode:

"Apple Sues Back! "Epic Undertook its Conduct with Malice and Fraud" (VL310)"
YouTube Video - September 8, 2020 - Hoeg Law
https://youtu.be/aRCZGm9D-zs

"Epic v Everyone: "Reckoning" with Linus Tech Tips and Apple (VL315)"
YouTube Video - September 16, 2020 - Hoeg Law
https://youtu.be/I0mNE2_snvg

"Apple’s Reckoning Has Come."
YouTube Video - September 15, 2020 - Linus Tech Tips
https://youtu.be/2tQddjlXj6o

Epic v Apple: Epic Makes Its Strongest Case Yet, But Is It Enough? (VL308)
YouTube Video - September 5, 2020 - Hoeg Law
https://youtu.be/0ic7v3vsO-A

"Epic vs Everyone: The Fortnite Antitrust Lawsuits"
YouTube Playlist - Hoeg Law
https://www.youtube.com/playlist?list=PL1zDCgJzZUy-lb7ReoUqL5_dTcM8ngmfV

Apple's Opposition to Preliminary Injunction
Epic v Apple - September 15, 2020
https://www.courtlistener.com/docket/17442392/73/epic-games-inc-v-apple-inc/


"Virtual Legality" is a continuing series discussing the law, video games, software, and everything digital, hosted by Richard Hoeg, of the Hoeg Law Business Law Firm (Hoeg Law).

CHECK OUT THE REST OF VIRTUAL LEGALITY HERE:
https://www.youtube.com/playlist?list=PL1zDCgJzZUy9YAU61GoW-00K0TJOGnPCo

DISCUSSION IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY AND IS NOT TO BE CONSTRUED AS LEGAL ADVICE. INDIVIDUALS INTERESTED IN THE LEGAL TOPICS DISCUSSED IN THIS VIDEO SHOULD CONSULT WITH THEIR OWN COUNSEL.


Blog: hoeglaw.wordpress.com
STORE: https://teespring.com/stores/hoeg-law-store


DESIGN WORK
Joe Ellis (Logo Design)
Chris Leroux (Motion Graphics)
For more information: contact Chris at @Chrisleroux on Twitter.

PODCAST VERSIONS ALSO AVAILABLE

Table of Contents

Timecode Title
00:00 Introduction
09:00 Apple's Opposition to Injunction (Overview)
22:43 Apple Presents a Holistic View of the iPhone
27:37 Attention Video Game Companies
31:12 Apple's Rules of the Road
36:32 Litigation as Fortnite Marketing
40:58 Unreal Benefits from Fortnite Breach
46:57 Apple on the Antitrust Case (Monopoly, IAP, Tying)
1:01:40 Epic as Saboteur (Irreparable Harm)
1:06:02 Marketing is Not Harm
1:07:45 Think of the Children (Balance of Equities)
1:13:09 The Trojan Horse Revealed
1:19:06 Conclusion

About Hoeg Law

The Hoeg Law Firm is a business law firm with big law experience and a small firm approach focusing on start-ups, technology, financing, and everything else a business might need.


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