A real eye-catcher: the all-new BMW 1 Series has arrived to attract all the admiring glances. The progressive design language shows a fresh interpretation of iconic BMW features. The signature BMW kidney grille is now larger, with far greater presence. For the first time in this model range, the two kidneys now merge in the middle. The same holds true for the interior with a modern atmosphere that inspires through premium quality materials like accents in Aluminium satinated or the newly designed instrument panel. The interior of the all-new BMW 1 Series combines more actual space and an enhanced impression of roominess, rigorously driver-focused controls and innovative details, such as backlit trim strips available in a BMW for the first time. Efficient engines, the front-wheel drive now premiering in the new BMW 1 Series and state-of-the-art chassis technologies guarantee driving experiences full of dynamics and agility. The all-new BMW 1 Series is powered by three-cylinder and four-cylinder engines from the latest generation of the BMW EfficientDynamics family. #THE1 is the first #BMW model of its class that comes optional with the innovative reversing assistant, the BMW Digital Key and the BMW Intelligent Personal Assistant first seen in the #BMW 3 Series Sedan.