The Volvo 850 Story

If the 700 series was a gamble for Volvo’s survival, the 850 was an even bigger bet. It’s like betting the company on Black, then taking all your winnings and putting it on Black again. The 850 cost more than any previous industrial project in Sweden and if it didn’t sell well, Volvo would be so heavily in debt it would be finished. But it did sell – 1.2M cars in 9 years, and Volvo created a successful product line that it sells to this day.

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