Appearing before the Federal Trade Commission (FTC) and its lootbox workshop ("Inside the Game"), the Entertainment Software Association (ESA) dropped a bombshell: Nintendo, Sony, and Microsoft would be requiring publishers to include drop rate tables in all games that contained a lootbox mechanic.
But why did this happen today?
What can the current (and historical) regulatory environment tell us about what the industry is facing?
And how does the ESA's carefully worded statement not quite say what they want you to think it says?
We always drop legendaries at 100%...in Virtual Legality.
#FTC #Lootboxes #DropRates
Discussed in this episode:
"Nintendo, Microsoft, and Sony commit to drop rate disclosures for new games with loot boxes"
The Verge - August 7, 2019 - Makena Kelly
"Inside the Game: Unlocking the Consumer Issues Surrounding Loot Boxes"
FTC Workshop Description
"Nintendo, Sony, Microsoft to require loot box odds disclosure"
GameIndustryBiz - August 7, 2019 - Brendan Sinclair
"Entertainment Software Rating Board"
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"Virtual Legality" is a continuing series discussing the law, video games, software, and everything digital, hosted by Richard Hoeg, of the Hoeg Law Business Law Firm (Hoeg Law).
Rick has practiced for more than a decade at some of the country's largest law firms, representing IT, software, video game, and other technology companies, as well as the individuals and institutions which fund them.
DISCUSSION IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY AND IS NOT TO BE CONSTRUED AS LEGAL ADVICE. INDIVIDUALS INTERESTED IN THE LEGAL TOPICS DISCUSSED IN THIS VIDEO SHOULD CONSULT WITH THEIR OWN COUNSEL.
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Blog, "Rules of the Game", at https://hoeglaw.wordpress.com/
On "Help Us Out Hoeg!" a regular segment on the Easy Allies Podcast (formerly GameTrailers)
The Hoeg Law Firm is a business law firm with big law experience and a small firm approach focusing on start-ups, technology, financing, and everything else a business might need.