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E3 Doesn't Work Anymore - Is Geoff Keighley's Approach the Answer? (VL Extra)

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1m Jun 16, 2021
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The weakest E3 week in years has given rise to a lot of contemplative industry observations. Why does the show not work as it does? Is it merely a function of pandemic limitations, or is it emblematic of a need for more significant structural reforms?

If E3 needs to be rethought from the ground up, is the Entertainment Software Association's (ESA) desire to push towards paid influencers and celebrity "activations" the right move, or is independent journalist Geoff Keighley's show approach (GameTrailers, Game Awards, Summer Game Fest) more likely to bring back what was lost.

As you can expect, we have some thoughts.

No, a Virtual Legality conference is not likely to become a reality, except, of course...in Virtual Legality.

#E3 #SummerGameFest #GeoffKeighley


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Discussed in this episode:
"At this point, I might just do some kind of "Musings" video about the importance of a centralized week of focus on the gaming industry..."
Tweet - June 15, 2021 - Hoeg Law
https://twitter.com/HoegLaw/status/1404919709007556620

"Microsoft gives glimpse of Xbox Scarlett at E3 2019"
Deccan Herald - June 10, 2019
https://www.deccanherald.com/business/microsoft-gives-glimpse-of-xbox-scarlett-at-e3-2019-739235.html

"Unforced Error: A Lawyer's View on the ESA's Doxxing of 2000+ E3 Attendees (VL81)"
YouTube Video - August 3, 2019 - Hoeg Law
https://youtu.be/yNA2xRNwq4s

"E3 Succumbs to the Age of the Influencer – What you Need to Know (VL103)"
YouTube Video - September 17, 2019 - Hoeg Law
https://youtu.be/kB1UewTSFmM

"E3 2020 pitch proposes overhaul with 'queuetainment,' new floor plan, industry-only day [EXCLUSIVE]"
GameDailyBiz - September 17, 2019 - Mike Futter
https://gamedaily.biz/article/1215/e3-2020-planning-document-proposes-overhaul-with-queuetainment-new-floor-plan-industry-only-day

"Dropping Out: Sony, The ESA, and Two Competing Visions for E3 (VL157)"
YouTube Video - January 13, 2020 - Hoeg Law
https://youtu.be/wzuH2Qma0xI

"PlayStation will not participate in E3 2020"
GamesIndustryBiz - January 13, 2020 - Christopher Dring
https://www.gamesindustry.biz/articles/2020-01-11-playstation-will-not-participate-in-e3-2020

"ESA Statement on Sony E3 2020 Announcement"
ESA Website
https://www.theesa.com/statements/esa-statement-on-sony-e3-2020-announcement/

"I wanted to share some important news about my plans around E3 2020."
Twitter Thread - February 12, 2020 - Geoff Keighley
https://twitter.com/geoffkeighley/status/1227638604618293248

"I did try to play nice…"
Tweet - June 12, 2021 - Geoff Keighley
https://twitter.com/geoffkeighley/status/1403731261361770500

"How to Watch the Xbox & Bethesda Games Showcase"
Xbox News Wire - June 11, 2021
https://news.xbox.com/en-us/2021/06/11/how-to-watch-the-xbox-and-bethesda-games-showcase/

[Kotaku Article Image]
Tweet - June 13, 2021 - Geoff Keighley
https://twitter.com/geoffkeighley/status/1404086321035976710

"I did try to tell you guys."
Tweet - June 14, 2021 - Geoff Keighley
https://twitter.com/geoffkeighley/status/1404557053947904002

E3 2021 Broadcast Schedule
https://e3expo.com/schedule-2021

"EA’s press conference showed the danger of relying on influencers"
Polygon - June 11, 2017
https://www.polygon.com/e3/2017/6/11/15778112/ea-e3-2017-youtube-influencers


"Virtual Legality" is a continuing series discussing the law, video games, software, and everything digital, hosted by Richard Hoeg, of the Hoeg Law Business Law Firm (Hoeg Law).

CHECK OUT THE REST OF VIRTUAL LEGALITY HERE:
https://www.youtube.com/playlist?list=PL1zDCgJzZUy9YAU61GoW-00K0TJOGnPCo

DISCUSSION IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY AND IS NOT TO BE CONSTRUED AS LEGAL ADVICE. INDIVIDUALS INTERESTED IN THE LEGAL TOPICS DISCUSSED IN THIS VIDEO SHOULD CONSULT WITH THEIR OWN COUNSEL.


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Joe Ellis (Logo Design)
Chris Leroux (Motion Graphics)
For more information: contact Chris at @Chrisleroux on Twitter.

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