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Why did Renault's happy Twingo lose its smile?

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139 139 views
2w Sep 10, 2021
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At its most basic level, a car is a box that, by using levers and wheels, gets you to your destination. But we humans find personality and character in everything around us, especially our automotive pride and joy. The BMW 5-series exudes a serious intent for owners who see that in their own character. The Ford Transit has the look of a no-nonsense truck ready for business. If Renault’s customer research is to be believed, half of the people who saw the thumbnail for this video thought the Twingo was hideous and should never have existed. If you’re watching then you’re either curious as to why anyone thought this car should exist, or like me, you’re the one in four who think this is the happiest, smileyest, and greatest car of the 1990s. And like the BMW 5-series and Ford Transit, maybe its our playful, carefree side that loves it so much. Whichever camp you’re in, this is a fascinating tale that spans five decades. So, join me, and Renault’s head designer and father of the Twingo, Patrick Le Quément, as we delve into the Renault Twingo Story.

Link to Patrick's book - "Design Between The Lines": http://www.merrellpublishers.com/9781858946764
Link to my full interview with Patrick: https://youtu.be/wdpxUtku4Bg

Music: "Powerup!" by Jeremy Blake, and "Enchantée feat. Mr Stabalina" by Slynk. Both from the YouTube audio library.

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Sources:
https://fr.wikipedia.org/wiki/Renault
https://fr.wikipedia.org/wiki/Action_directe
https://fr.wikipedia.org/wiki/Raymond_Lévy
Patrick Le Quément interview
https://fr.wikipedia.org/wiki/Renault_Twingo_I
https://www.renaultgroup.com/en/news-on-air/news/20-years-of-twingo-in-20-cartoons/
https://www.dna.fr/magazine-automobile/2020/02/23/renault-twingo-le-succes-qui-aurait-pu-ne-jamais-voir-le-jour
https://www.lesechos.fr/1992/10/yves-dubreil-faire-mieux-avec-de-faibles-moyens-933900
https://www.msn.com/en-us/autos/enthusiasts/1993-renault-twingo-review-i-bought-the-happiest-car-on-the-planet/ar-AAMFbva?ocid=BingNewsSearch
https://fr.wikipedia.org/wiki/Moteur_Cléon-Fonte
https://www.press.renault.co.uk/en-gb/releases/504
https://petrolblog.com/2015/07/feeling-blue-the-renault-twingo-coupe-concept/
https://fr.wikipedia.org/wiki/Renault_Twizy
https://www.renaultgroup.com/en/news-on-air/news/moca-yves-dubreil-twizy-origins/
https://en.wikipedia.org/wiki/Renault_Wind
https://fr.wikipedia.org/wiki/Renault_Twingo_II
http://web.archive.org/web/20120212004930/http://www.renault.co.uk/
https://fr.wikipedia.org/wiki/Renault_Twingo_III
https://fr.wikipedia.org/wiki/Gordini
https://en.wikipedia.org/wiki/Fiat_500_(2007)

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Welcome to the Big Car channel where I explore the history of your favourite cars from the past fifty years in fun, engaging videos. Come on in!


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