Not much attention has been paid to the Epic Games Store's (EGS) "Support-A-Creator" program as of yet, but with news that creators (aka "influencers") will receive a commission of fully 20% (!) for sales of Borderlands 3, questions abound.
What disclosures are required for such an arrangement? Should they be more robust than reference to a simple affiliate link?
What role does the limited time for the promotion play, especially given that the time period is in advance of the actual release of the game?
What does the Federal Trade Commission (FTC) have to say on this, and how is it another instance which highlights the age of some of the Commission's current guidance?
If we ever earned a commission we'd declare it...in Virtual Legality.
#EpicGamesStore #Borderlands3 #VirtualLegality
Discussed in this episode:
Tweet - August 27, 2019 - Epic Games Store
"20% commission (or $12 per sale) is a lot..."
Tweet - August 27, 2019 - Chris Davis (@cdavis_games)
Epic Games Webpage
"The FTC’s Endorsement Guides: What People Are Asking"
Federal Trade Commission Webpage
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"Virtual Legality" is a continuing series discussing the law, video games, software, and everything digital, hosted by Richard Hoeg, of the Hoeg Law Business Law Firm (Hoeg Law).
Rick has practiced for more than a decade at some of the country's largest law firms, representing IT, software, video game, and other technology companies, as well as the individuals and institutions which fund them.
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