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Society & Culture
Virtual Legality Episode 52

Lost Without a Map: Anthem and Deceptive Advertisement

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2y Apr 24, 2019
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Bioware's Anthem has seen no small number of potholes on the road to commercial and critical success, but the announcement yesterday that the game would receive almost none of the updates previously publicized for release in April (by Bioware itself), may well have been the last straw for many.

What did Bioware say yesterday, and how will it impact development of the game going forward?

What role did Electronic Arts have in delivering a game that requires such foundational changes to its structure that even a 90-day forecast is not to be trusted?

Why did the 90-day roadmap exist in the first place, and how was it used to sell a wary public on the prospects of Anthem?

And why might use of the roadmap at this point be considered "deceptive", given what the Federal Trade Commission has previously said on the issue?

Strap into your Javelins, it's another long one.

FOR MORE ON BIOWARE'S RECENT "ISSUES" WITH MESSAGING:

"Virtual Legality #18 - Metroid Prime 4 vs Anthem: A Tale of Two Messages (Hoeg Law)"
(https://youtu.be/n-tymXSjh0k)

"Virtual Legality #44 - Kotaku Adds Another Note to Bioware's Discordant Anthem (Hoeg Law)"
(https://youtu.be/_9Hx3_Scbew)

#Anthem #Roadmap #VirtualLegality


PODCAST VERSIONS AVAILABLE AT

Spotify: (https://open.spotify.com/show/3qsDhQ7h6BR2wLyNQYDWB4)

iTunes:
(https://itunes.apple.com/us/podcast/virtual-legality/id1448785539?mt=2)

SoundCloud:
(https://soundcloud.com/user-510342404)

Google Play Music:
(https://play.google.com/music/listen#/ps/In3d7qersx72lvzehxo7gu6cd5u)


"Virtual Legality" is a continuing series discussing the law, video games, software, and everything digital, hosted by Richard Hoeg, of the Hoeg Law Business Law Firm (Hoeg Law).

Rick has practiced for more than a decade at some of the country's largest law firms, representing IT, software, video game, and other technology companies, as well as the individuals and institutions which fund them.

DISCUSSION IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY AND IS NOT TO BE CONSTRUED AS LEGAL ADVICE. INDIVIDUALS INTERESTED IN THE LEGAL TOPICS DISCUSSED IN THIS VIDEO SHOULD CONSULT WITH THEIR OWN COUNSEL.

Any and all feedback is appreciated. Let us know what you think!


Blog, "Rules of the Game", at https://hoeglaw.wordpress.com/

On "Help Us Out Hoeg!" a regular segment on the Easy Allies Podcast (formerly GameTrailers)

(https://www.youtube.com/channel/UCZrxXp1reP8E353rZsB3jaA)

Biweekly on "Inside the Huddle with Michael Spath" on WTKA 1050

Table of Contents

Timecode Title
2:00 "'Anthem' Delays Its Entire Roadmap, Hasn't Fixed Loot And This All Feels Very, Very Bad" Forbes - April 24, 2019 - Paul Tassi (https://www.forbes.com/sites/paultassi/2019/04/24/anthem- delays-its-entire-roadmap-hasnt-fixed-loot-and-this-all-feels-very-very-bad/#44d1b5102f92)
5:47 "Anthem's biggest upcoming features are all being delayed until god knows when" PCGamer - April 23, 2019 - Steven Messner (https://www.pcgamer.com/anthems-biggest-upcoming-features-are-all-being-delayed-until-god-knows-when/)
8:15 "Update on Anthem from the Development Team" Reddit Post - April 23, 2019 (https://www.reddit.com/r/AnthemTheGame/comments/bgkgl3/update_on_anthem_from_the_development_team/)
18:08 Anthem Year 1 Roadmap Electronic Arts Website (As of April 24, 2019) (https://www.ea.com/games/anthem/acts)
21:45 "Anthem – our Live Service begins" Bioware Blog Post - February 22, 2019 (http://blog.bioware.com/2019/02/22/launch-anthem-our-live-service-begins/)
34:20 "Advertising FAQ's: A Guide for Small Business" Federal Trade Commission (as of April 24, 2019)(https://www.ftc.gov/tips-advice/business-center/guidance/advertising-faqs-guide-small-business)

About Hoeg Law

The Hoeg Law Firm is a business law firm with big law experience and a small firm approach focusing on start-ups, technology, financing, and everything else a business might need.


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