Name: Why did Mitsubishi Motors FAIL?
Uploaded: 2022-05-20T10:21:58Z+00:00
Duration: 23 min 5 s
Channel: Big Car
Description: Mitsubishi should be the dominant Japanese car producer. It was backed by a large parent company, it didn’t come to producing vehicles late in the game,...

Mitsubishi should be the dominant Japanese car producer. It was backed by a large parent company, it didn’t come to producing vehicles late in the game, and it produced good, dependable cars. Yet Mitsubishi Motors is essentially owned by one of those competitors it should have beaten – Nissan |and is being reduced to little more than a brand name selling cars that under the skin are essentially Nissans. So, even though it was born with a silver spoon in its mouth, why didn’t Mitsubishi dominate, despite producing some quite amazing cars?

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Why did Mitsubishi Motors FAIL?

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