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Society & Culture
Virtual Legality Episode 313

Too Similar? Monster Energy Kills Ubisoft's "Gods and Monsters"

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10m Sep 14, 2020
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When Ubisoft's "Gods and Monsters" video game had its name suddenly changed to the far less poetic "Immortals Fenyx Rising", many questioned the alteration. But by far the most frequent of these questions related to the intellectual property status of the name. Could it have been rejected? Could someone have opposed it?

Enter Monster Energy.

Like a Fenyx from the ashes, trademarks will rise...in Virtual Legality.

#GodsAndMonsters #FenyxRising #MonsterEnergy


Discussed in this episode:

"Stadia leaks playable build of Ubisoft's Gods & Monsters"
Eurogamer - June 12, 2020 - Tom Phillips
https://www.eurogamer.net/articles/2020-06-12-stadia-leaks-playable-build-of-ubisofts-gods-and-monsters

"Gods and Monsters Trademark Fight With Monster Energy Caused Name Change"
TechRaptor
https://techraptor.net/gaming/news/gods-and-monsters-started-monster-trademark-fight-with-monster-energy

"Gods and Monsters"
USPTO Filing ('501')
https://tsdr.uspto.gov/#caseNumber=88465501&caseSearchType=US_APPLICATION&caseType=SERIAL_NO&searchType=statusSearch

"Protecting Your Trademark"
USPTO Informational Document
https://www.uspto.gov/sites/default/files/documents/BasicFacts.pdf

Monster Energy Notice of Opposition
https://tsdr.uspto.gov/caseviewer/pdf?caseId=88465501&docIndex=9&searchprefix=sn#docIndex=9

Ubisoft Answer to Notice of Opposition
https://tsdr.uspto.gov/caseviewer/pdf?caseId=88465501&docIndex=6&searchprefix=sn#docIndex=6

"International Trademark Classes"
https://www.trademarknow.com/support/faq/international-trademark-classes

"False designations of origin, false descriptions, and dilution forbidden"
15 USC 1125
https://www.law.cornell.edu/uscode/text/15/1125#c_2_B

"Dilution (Trademark)"
https://www.law.cornell.edu/wex/dilution_(trademark)


"Virtual Legality" is a continuing series discussing the law, video games, software, and everything digital, hosted by Richard Hoeg, of the Hoeg Law Business Law Firm (Hoeg Law).

CHECK OUT THE REST OF VIRTUAL LEGALITY HERE:
https://www.youtube.com/playlist?list=PL1zDCgJzZUy9YAU61GoW-00K0TJOGnPCo

DISCUSSION IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY AND IS NOT TO BE CONSTRUED AS LEGAL ADVICE. INDIVIDUALS INTERESTED IN THE LEGAL TOPICS DISCUSSED IN THIS VIDEO SHOULD CONSULT WITH THEIR OWN COUNSEL.


Twitter: @hoeglaw
Web: hoeglaw.com
Blog: hoeglaw.wordpress.com


DESIGN WORK
Joe Ellis (Logo Design)
Chris Leroux (Motion Graphics)
For more information: contact Chris at @Chrisleroux on Twitter.

PODCAST VERSIONS ALSO AVAILABLE

About Hoeg Law

The Hoeg Law Firm is a business law firm with big law experience and a small firm approach focusing on start-ups, technology, financing, and everything else a business might need.


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