As Warcraft III Reforged complaints move into their second week, we do a deep dive on both the messaging of Blizzard's "apology" and the context of their new refund policy.
Has Blizzard learned anything from the Blitzchung Ban controversy?
How is their message about Reforged likely to be received by their most fervent fans?
And what can we expect from the company in the future after the surprise announcement of Rod Fergusson's take over of Diablo?
Messaging may not be Blizzard's only issue...in Virtual Legality.
#WarcraftIII #Reforged #Refund
Discussed in this episode:
"Blizzard changes refund policy for Warcraft 3: Reforged to allow refunds upon request"
Eurogamer - February 6, 2020 - Wesley Yin-Poole
Warcraft 3 Reforged Website
"WARCRAFT III: REFORGED DEVELOPER UPDATE"
Blizzard Forum Post - February 3, 2020 - "Kaivax"
"Refunds for Warcraft III: Reforged"
Blizzard Support Page
"TERMS OF SALE" (North America)
Updated January 12, 2015
"Starting in March, I will join Blizzard to oversee the Diablo franchise."
Tweet - February 5, 2020 - Rod Fergusson (@GearsViking)
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"Virtual Legality" is a continuing series discussing the law, video games, software, and everything digital, hosted by Richard Hoeg, of the Hoeg Law Business Law Firm (Hoeg Law).
Rick has practiced for more than a decade at some of the country's largest law firms, representing IT, software, video game, and other technology companies, as well as the individuals and institutions which fund them.
DISCUSSION IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY AND IS NOT TO BE CONSTRUED AS LEGAL ADVICE. INDIVIDUALS INTERESTED IN THE LEGAL TOPICS DISCUSSED IN THIS VIDEO SHOULD CONSULT WITH THEIR OWN COUNSEL.
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The Hoeg Law Firm is a business law firm with big law experience and a small firm approach focusing on start-ups, technology, financing, and everything else a business might need.