When Respawn Entertainment (subsidiary of Electronic Arts) decided to change its Apex Legends "Iron Crown" event, it sent its developers to the wild lands of Reddit to talk with fans about monetization, business models, and everything in between.
What developed from there were hurt feelings, ad hominem attacks, and all manner of insults and recriminations; from redditors, yes, but, more significantly, from the developers themselves.
After the fireworks, Respawn CEO Vince Zampella took to Twitter to make an apology to "those offended".
But why was the approach chosen by Mr. Zampella likely a mistake?
An apology can hurt...in Virtual Legality.
#ApexLegends #Respawn #VirtualLegality
Discussed in this episode:
"Respawn CEO Vince Zampella apologizes for developer comments in Apex Legends furor"
PC Gamer - August 19, 2019 - Andy Chalk
"On Friday, we gave Apex fans an update..."
Tweet - August 19, 2019 - Vince Zampella
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"Virtual Legality" is a continuing series discussing the law, video games, software, and everything digital, hosted by Richard Hoeg, of the Hoeg Law Business Law Firm (Hoeg Law).
Rick has practiced for more than a decade at some of the country's largest law firms, representing IT, software, video game, and other technology companies, as well as the individuals and institutions which fund them.
DISCUSSION IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY AND IS NOT TO BE CONSTRUED AS LEGAL ADVICE. INDIVIDUALS INTERESTED IN THE LEGAL TOPICS DISCUSSED IN THIS VIDEO SHOULD CONSULT WITH THEIR OWN COUNSEL.
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On "Help Us Out Hoeg!" a regular segment on the Easy Allies Podcast (formerly GameTrailers)
The Hoeg Law Firm is a business law firm with big law experience and a small firm approach focusing on start-ups, technology, financing, and everything else a business might need.