How to Set Up Facebook Standard Events and Custom Conversions ✅ Facebook Pixel Step By Step Tutorial

447 447 views
10m Sep 20, 2020

Keen to find out how to set up Facebook standard events and Facebook pixel custom conversions?
I’ll be helping you understand the difference between Facebook standard events and custom conversions, as well as when to use each one.
👉🏻 Watch this easy step-by-step tutorial and learn how to set up Facebook standard events and custom conversions for Facebook pixel.

Get my free guide on optimizing a Facebook Ad campaign:
➡️ https://jacob-le.com/facebook-ad-checklist

🎬 Here's exactly what we cover in the video:
Understanding custom conversions vs events - 0:00​
Login & Pixel Analytics - 3:06​
Set Up Events - 5:30
Setting Up Custom Conversions - 11:30

If you still need to install your Facebook Pixel on your website, here are the 2 tutorials on how to do the install:

Installing a Facebook Pixel in Shopify:
➡️ https://youtu.be/c6sXoeSzrUA

Installing a Facebook Pixel on WordPress:
➡️ https://youtu.be/Pf157jwXhCA

Check out my Blog to learn more!
➡️ https://jacob-le.com/blog/

Did you know when to do events vs custom conversions? Tell me all about it in the comments! 💯

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🎬 Welcome to the Channel of Jacob LE 📈

This channel is dedicated toward helping you market your business or product, and drive more leads and sales on Facebook.
If you're an individual who just wants to grow your online presence, there's a lot of tips here for you too.
👉🏻 There's advice on shooting your own videos, social media strategies, info on when hiring someone would give you a good return on your investment. My goal is to take you from no experience at all to bring in high-quality leads and referrals.
Don't be a stranger! Ask a question, request a video, or give feedback! ✅

I specialize in helping businesses drive growth and gain profitability by applying marketing strategies since 2010 and driving Ecommerce Facebook sales since 2015.

👉🏻 I'm a bit obsessed with entrepreneurship and the impact new and thriving businesses can have on the world.

Generating more sales can be challenging and risky, which is why I've dedicated my business toward making new sales as painless, and simple as possible.

I'm fascinated with learning new things and constant improvement. That's why I read 150+ books per year and work on a new skill for 1 hour per day.

👉🏻 So, if you want to follow and about how to market your business or product, subscribe to the Channel, hit the bell button, and never miss a video! 🛎

Why Performance Marketing?
Having a steady stream of sales is the life-blood of ANY business. But, it can be challenging to find the right people or launch the right campaign ✅
Performance marketing (getting paid per sale generated or a percentage of the profit) is a huge win-win But only IF the Facebook advertiser is good at what they do. 📊
Rather than paying someone 10s of thousands of dollars to run ads and simply "hope they work", isn't it better to simply pay per sale or a piece of the profits?

Not only that, performance marketing ensures that our interests are aligned. If the campaign does not perform well, I lose and there's no downside to you beyond your time. And, if the campaign takes off, we both win 📈
▶️ I truly believe it's the future of paid advertising and if you do too, check out my Website and Courses!
➡️ https://jacob-le.com/

#StandardEvents #CustomConversions #JacobLE

About Jacob LE

This channel is dedicated toward helping you market your business or product, and drive more leads and sales on Facebook.


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