The “Swatchmobile" ABANDONED by its creators (ft. Techmoan). The Smart Fortwo Story

If a car is wildly successful, it’s a recipe for printing money. If it’s an abject failure, the manufacturer licks their wounds and moves on. What’s maybe worse is when a car just does OK, especially when this car kicks off a whole new brand. Should you invest in a second-generation car, or more models, or give up? Will sales improve? What if they don’t? What to do with all those new dealerships? When the Smart Fortwo launched as the Smart City Coupé, neither of its parents were sure they should have birthed it, and that’s never a good start. Just why did the Volkswagen Swatchmobile become a joint project between Mercedes and Chinese company Geely, and just how successful was this fun little city car?

Optional Extra bonus video: https://youtu.be/-T0pgjYTYq0

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