Free vs Paid How to get customers to value your work

When we first start out in business, we are drawn to the idea that we need to be cheaper than our competitors in order to get a start. Many of us also offer our services for free to get "exposure" or to build a portfolio and testimonials.

The trouble with this process is that many of us get stuck in a cycle of discounting our rates, offering our time for free and never making our business viable.

In this one hour class full of ways to secure better revenue for your business, you will learn:

1. The three traps that new businesses fall into when it comes to pricing their time

2. The reality of today's customer and why they are willing to take advantage of us

3. About the myth that keeps you from making good revenue from your free services

4. How to transitioning your revenue model

5. Getting customers to value your time and pay for it

6. The tools to use to make that paid time happen

This workshop is brought to you by Business Station and AusIndustry under the Digital Solutions Program.

ABOUT PRESENTER

Dante St James is one of Australia's most accredited and recognised digital skills trainers, having started coding his own games on a Commodore 64 in 1985, to building websites from 1996 and having worked in media, marketing and technology since then. Having seen the rise of the web, web 2.0, social media and now the beginnings of the metaverse, Dante has maintained a place at the forefront of technology for nearly four decades.

Now based in the Northern Territory, Dante has been recognised as a finalist for three years running in the NT Digital Excellence Awards, has been selected as one of five accredited trainers for Meta (Facebook) Australia, holds training contracts for Google’s Digital Springboard program and working with the Australian Government’s Digital Solutions and Entrepreneurship Facilitators programs.

Dante has accumulated 107 certifications in various technologies and business skills, which he sees as vital for the operation of his training and marketing agency, Clickstarter, and the growth of his mobile and NBN reseller business, Cellular One. In 2022, Dante has launched StartUp Territory, a pre-accelerator program for new businesses and the Marketing Institute of the Northern Territory.