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Society & Culture
Virtual Legality Episode 454

SHOCKING NEWS: EA Steers Players to...Where It Makes the Most Money

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106 106 views
3m Apr 27, 2021
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A shocking expose. An insider risking it all. The stunning consequences.

Electronic Arts is in the news again and all because they've apparently employed paid marketers to...market their goods and services.

As a "scandalous" CBC article reveals, EA has apparently been using both incentives AND calls to action to encourage FIFA players to check out FIFA Ultimate Team (FUT). To what nefarious end were such mechanisms employed? Why to make money for the company...on the back of engagement with FUT and the industry's constant companion/punching bag - the loot box.

We're just full of sarcasm and surprise mechanics of our own today...in Virtual Legality.

#EA #FIFA #LootBoxes


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Discussed in this episode:
"Video game giant EA steering players into loot-box option in popular soccer game, insider says"
CBC News - April 26, 2021
https://www.cbc.ca/news/gopublic/fifa21-loot-boxes-electronic-arts-1.5996912

"Confidential" FIFA 21 Presentation Slides
https://assets.documentcloud.org/documents/20690561/ea_merged.pdf

"EAGATE, FIFA, Loot Boxes and the Risk to the Gaming Industry (VL432)"
YouTube Video - March 15, 2021 - Hoeg Law
https://youtu.be/MiSDzJSr1Pg

"Comments on Recent FIFA Ultimate Team Media Reporting"
EA News Webpage - April 27, 2021
https://www.ea.com/news/comments-on-recent-fifa-ultimate-team-media-reporting


"Virtual Legality" is a continuing series discussing the law, video games, software, and everything digital, hosted by Richard Hoeg, of the Hoeg Law Business Law Firm (Hoeg Law).

CHECK OUT THE REST OF VIRTUAL LEGALITY HERE:
https://www.youtube.com/playlist?list=PL1zDCgJzZUy9YAU61GoW-00K0TJOGnPCo

DISCUSSION IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY AND IS NOT TO BE CONSTRUED AS LEGAL ADVICE. INDIVIDUALS INTERESTED IN THE LEGAL TOPICS DISCUSSED IN THIS VIDEO SHOULD CONSULT WITH THEIR OWN COUNSEL.


DESIGN WORK
Joe Ellis (Logo Design)
Chris Leroux (Motion Graphics)
For more information: contact Chris at @Chrisleroux on Twitter.

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