A shocking expose. An insider risking it all. The stunning consequences.
Electronic Arts is in the news again and all because they've apparently employed paid marketers to...market their goods and services.
As a "scandalous" CBC article reveals, EA has apparently been using both incentives AND calls to action to encourage FIFA players to check out FIFA Ultimate Team (FUT). To what nefarious end were such mechanisms employed? Why to make money for the company...on the back of engagement with FUT and the industry's constant companion/punching bag - the loot box.
We're just full of sarcasm and surprise mechanics of our own today...in Virtual Legality.
#EA #FIFA #LootBoxes
Discussed in this episode:
"Video game giant EA steering players into loot-box option in popular soccer game, insider says"
CBC News - April 26, 2021
"Confidential" FIFA 21 Presentation Slides
"EAGATE, FIFA, Loot Boxes and the Risk to the Gaming Industry (VL432)"
YouTube Video - March 15, 2021 - Hoeg Law
"Comments on Recent FIFA Ultimate Team Media Reporting"
EA News Webpage - April 27, 2021
"Virtual Legality" is a continuing series discussing the law, video games, software, and everything digital, hosted by Richard Hoeg, of the Hoeg Law Business Law Firm (Hoeg Law).
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