The Role of Social Media in 2023 (Hint: Reach is Dead)

Social media platforms are too big and too noisy now for your business messages to get through. That's the harsh reality of 2023. If social media is now a pay-to-play environment, then should we even bother posting to our pages and profiles? This 30-minute class looks at a different way of seeing your social properties - not as audience-filled viral content channels, but as something different that takes a whole lot less work and let's you spread your load across more channels at once.