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Society & Culture
Virtual Legality Episode 428

Marvel's Avengers: Square Enix Unlocks the Grind Stone

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4m Mar 5, 2021
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Marvel's Avengers may not have set the video game industry on fire, but that doesn't mean that Square Enix and Crystal Dynamics won't yet take the torch to their own product.

But is there some kind of method to their madness? Or is this just another case of a game developer not realizing what makes live service games tick?

Let's dive in.

It's a bold strategy, Iron Man, we'll see how it plays out for them...in Virtual Legality.

#Avengers #Grind #Messaging


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Discussed in this episode:
"US NPD SW - 2020 Top 20 Sellers"
Tweet - January 15, 2021 - Mat Piscatella
https://twitter.com/MatPiscatella/status/1350079277941755905?s=20

"Marvel’s Avengers has a surprisingly good campaign thanks to Ms. Marvel"
The Verge - September 4, 2020
https://www.theverge.com/21422708/marvel-avengers-review-single-player-campaign-ps4-xbox-pc

"WandaVision Is Currently The Most Popular TV Show in the World"
ScreenRant - February 13, 2021
https://screenrant.com/wandavision-world-most-popular-show-marvel-disney/

"Square Enix - reported Yen6.5bn loss for HD Games driven by Marvel Avengers..."
Tweet - November 6, 2020 - David Gibson
https://twitter.com/gibbogame/status/1324754312279465991

"UpcomingCosmeticandXPRework"
Avengers Blog - March 3, 2021
https://avengers.square-enix-games.com/en-us/news/cosmetic-xp-rework/


"Virtual Legality" is a continuing series discussing the law, video games, software, and everything digital, hosted by Richard Hoeg, of the Hoeg Law Business Law Firm (Hoeg Law).

CHECK OUT THE REST OF VIRTUAL LEGALITY HERE:
https://www.youtube.com/playlist?list=PL1zDCgJzZUy9YAU61GoW-00K0TJOGnPCo

DISCUSSION IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY AND IS NOT TO BE CONSTRUED AS LEGAL ADVICE. INDIVIDUALS INTERESTED IN THE LEGAL TOPICS DISCUSSED IN THIS VIDEO SHOULD CONSULT WITH THEIR OWN COUNSEL.


DESIGN WORK
Joe Ellis (Logo Design)
Chris Leroux (Motion Graphics)
For more information: contact Chris at @Chrisleroux on Twitter.

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About Hoeg Law

The Hoeg Law Firm is a business law firm with big law experience and a small firm approach focusing on start-ups, technology, financing, and everything else a business might need.


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