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Society & Culture
Virtual Legality Episode 161

Are ALL Google Ads Now “Deceptive”? Why Advertisers Should Be Concerned

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1y Jan 23, 2020
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With Google changing the formatting of it's search results, paid placement/advertisements are now more indistinguishable from organic results than ever.

Could such intentional confusion be considered "deceptive"?

What does the Federal Trade Commission (FTC) have to say?

And how might any such deception affect advertisers (including law firms)?

Was "Don't Be Evil" deceptive? A question apparently worth asking...in Virtual Legality.

#Google #Search #FTC


Discussed in this episode:

"Google’s ads just look like search results now"
The Verge - January 23, 2020 - Jon Porter (@JonPorty)
https://www.theverge.com/tldr/2020/1/23/21078343/google-ad-desktop-design-change-favicon-icon-ftc-guidelines

".com Disclosures"
Federal Trade Commission - March 2013
https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf

"Re: Complaint Requesting Investigation of Various Internet Search Engine Companies for Paid Placement and Paid Inclusion Programs"
FTC Guidance Letter - June 27, 2002
https://www.ftc.gov/sites/default/files/documents/closing_letters/commercial-alert-response-letter/commercialalertletter.pdf

"FTC Consumer Protection Staff Updates Agency's Guidance to Search Engine Industry on the Need to Distinguish Between Advertisements and Search Results"
FTC Blog Post - June 25, 2013
https://www.ftc.gov/news-events/press-releases/2013/06/ftc-consumer-protection-staff-updates-agencys-guidance-search

"The FTC’s Endorsement Guides: What People Are Asking"
FTC Guidance - Updated September 2017
https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking

"Michigan Rules of Professional Conduct"
https://courts.michigan.gov/Courts/MichiganSupremeCourt/rules/Documents/Michigan Rules of Professional Conduct.pdf


PODCAST VERSIONS AVAILABLE AT

Spotify:
(https://open.spotify.com/show/3qsDhQ7h6BR2wLyNQYDWB4)

iTunes:
(https://itunes.apple.com/us/podcast/virtual-legality/id1448785539?mt=2)

SoundCloud:
(https://soundcloud.com/user-510342404)

Google Play Music:
(https://play.google.com/music/listen#/ps/In3d7qersx72lvzehxo7gu6cd5u)


"Virtual Legality" is a continuing series discussing the law, video games, software, and everything digital, hosted by Richard Hoeg, of the Hoeg Law Business Law Firm (Hoeg Law).

Rick has practiced for more than a decade at some of the country's largest law firms, representing IT, software, video game, and other technology companies, as well as the individuals and institutions which fund them.

DISCUSSION IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY AND IS NOT TO BE CONSTRUED AS LEGAL ADVICE. INDIVIDUALS INTERESTED IN THE LEGAL TOPICS DISCUSSED IN THIS VIDEO SHOULD CONSULT WITH THEIR OWN COUNSEL.

Any and all feedback is appreciated. Let us know what you think!


Blog, "Rules of the Game", at https://hoeglaw.wordpress.com/

About Hoeg Law

The Hoeg Law Firm is a business law firm with big law experience and a small firm approach focusing on start-ups, technology, financing, and everything else a business might need.


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