Why is it so awkward to write about yourself or your own business? Is it because we're told all our lives to be humble, to blend in, to be modest? Or is it just because we're a little bit too close to our own business to be truly objective about it? Or is it because we keep seeing and hearing ads that are so bad that we get scared away from ever trying to write
As a former radio and television copywriter and someone who writes tonnes of blogs and business descriptions on websites every year, Dante St James has learned a few tricks along the way that really help to un-cringe a process that can be very awkward!
In this workshop we'll look at:
- Breaking down the writing process into 3 simple steps
- The cringiest sentenses and how to avoid them
- The "radio guy" habits we all have to break
- How digital tools can help you stay on topic
- How to write less, but say more
- Writing for blogs, social media, ads and videos
This workshop is brought to you by Business Station and AusIndustry under the Digital Solutions Program.
Dante St James is a Lead Trainer with Facebook Australia & New Zealand and also a Training Partner for Google's Digital Springboard, the Australian Government's BeConnected program and the Australian Cyber Security Centre's Stay Safe Online program. His background in digital technology, the media and owning his own small businesses in eCommerce, Digital Marketing, Video Production and Business Consulting has led to an approach that takes in the best practices from the world's leading marketers, condensing the most relevant information into actionable pieces to help small businesses move forward without all the techno-jargon.
About Dante St James
Dante St James is Australia's leading digital educator and advisor for small to medium businesses.