Marketing to your customers' two brains

As we go about our day-to-day living, 99% of the decisions we make are made almost without us even thinking of them.
We buy the same peanut butter, order from the same pizza place, use the same password and drive the same route to work. And if we're forced to change any of those things, we struggle to work out what to do because we are so used to doing things the same way.

It causes us pain, disruption and confusion. So we avoid it at all costs.
If it's so hard to change behaviour, then why do almost all businesses try to change people's behaviour, often without even realising that this is what they are trying to do.

So what are we to do when it comes to marketing to people who clearly don't want to change their ways to use our business?

In this fascinating look at the way that customers behave, you will learn:

1. What are the two brains, and how they work
2. Why your marketing isn't working
3. Why price doesn't really matter
4. What you can do about it
5. What some of the best have done to win

This workshop is brought to you by Business Station and AusIndustry under the Digital Solutions Program.

ABOUT PRESENTER

Dante St James is one of Australia's most accredited and recognised digital skills trainers, having started coding his own games on a Commodore 64 in 1985, to building websites from 1996 and having worked in media, marketing and technology since then. Having seen the rise of the web, web 2.0, social media and now the beginnings of the metaverse, Dante has maintained a place at the forefront of technology for nearly four decades.

Now based in the Northern Territory, Dante has been recognised as a finalist for three years running in the NT Digital Excellence Awards, has been selected as one of five accredited trainers for Meta (Facebook) Australia, holds training contracts for Google’s Digital Springboard program and working with the Australian Government’s Digital Solutions and Entrepreneurship Facilitators programs.

Dante has accumulated 107 certifications in various technologies and business skills, which he sees as vital for the operation of his training and marketing agency, Clickstarter, and the growth of his mobile and NBN reseller business, Cellular One. In 2022, Dante has launched StartUp Territory, a pre-accelerator program for new businesses and the Marketing Institute of the Northern Territory.