The Jekyll & Hyde 🚗 company - The Subaru Story

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When we think of Japanese car manufacturers, we think of the big three – Toyota, Honda and Nissan, but there are plenty of other manufacturers helping Japan punch way above its weight in the global automotive market, and plenty more Japanese companies that tried and failed. Subaru was one of the few survivors and like Mitsubishi was born out b of a heavy industrial past. Through frugal management they’ve managed to carve out a niche as the purveyors of sensible four-wheel drive cars, and sometimes not so sensible four-wheel drive cars! Where did they come from, what missteps did they make, and what’s next?

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Sources:
https://en.wikipedia.org/wiki/Subaru
https://en.wikipedia.org/wiki/Subaru_Corporation
https://en.wikipedia.org/wiki/Fuji_Rabbit
https://ja.wikipedia.org/wiki/SUBARU
https://en.wikipedia.org/wiki/Subaru_1500
https://en.wikipedia.org/wiki/Subaru_360
https://ja.wikipedia.org/wiki/スバル・360
https://en.wikipedia.org/wiki/List_of_Subaru_vehicles
https://en.wikipedia.org/wiki/List_of_Subaru_engines
https://en.wikipedia.org/wiki/Subaru_1000
https://en.wikipedia.org/wiki/Subaru_Leone
https://en.wikipedia.org/wiki/Subaru_BRAT
https://en.wikipedia.org/wiki/Subaru_World_Rally_Team
https://en.wikipedia.org/wiki/Subaru_EF_engine
https://en.wikipedia.org/wiki/Subaru_six-cylinder_engines
https://en.wikipedia.org/wiki/Subaru_XT
https://en.wikipedia.org/wiki/Subaru_Legacy
https://en.wikipedia.org/wiki/Subaru_Alcyone_SVX
https://en.wikipedia.org/wiki/Subaru_Vivio
https://www.nytimes.com/1993/07/24/business/subaru-parts-with-the-creators-of-its-quirky-ads.html
https://www.theatlantic.com/business/archive/2016/06/how-subarus-came-to-be-seen-as-cars-for-lesbians/488042/
https://en.wikipedia.org/wiki/Subaru_Outback
https://en.wikipedia.org/wiki/Subaru_Legacy_(second_generation)
https://en.wikipedia.org/wiki/British_Rally_Championship
https://en.wikipedia.org/wiki/World_Rally_Championship
https://en.wikipedia.org/wiki/Subaru_Baja
https://en.wikipedia.org/wiki/Subaru_Tribeca
https://en.wikipedia.org/wiki/History_of_General_Motors
https://en.wikipedia.org/wiki/Daihatsu
https://en.wikipedia.org/wiki/Daihatsu_Move
https://en.wikipedia.org/wiki/Subaru_Exiga
https://en.wikipedia.org/wiki/Subaru_Crosstrek
http://web.archive.org/web/20121218110844/http://www.nissanusa.com/
https://web.archive.org/web/20121216090536/http://www.subaru.com/
https://www.youtube.com/watch?v=36bKje-f3Qo
https://en.wikipedia.org/wiki/Subaru_Legacy_(fifth_generation)
https://en.wikipedia.org/wiki/Subaru_Levorg
https://en.wikipedia.org/wiki/Subaru_Solterra

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