The Super Bowl. A time for football, halftime shows, and...viral commercials. Or at least the attempts to make one.
What did Planters do with their brand new "Baby Nut" mascot, that got them into hot water with Twitter?
How do Twitters policies around platform manipulation give them the authority to take the actions they took against Planters' Baby Nut meme accounts?
And why does there appear to be a bit more going on between Planters and Twitter than the headline might immediately suggest?
Baby Nut may not be a Baby Yoda...in Virtual Legality.
#BabyNut #Twitter #Manipulation
Discussed in this episode:
"Tribute | Planters | 2020 Big Game Commercial"
YouTube Video - February 2, 2020 - The Estate of Mr. Peanut
"Twitter boots Planters’ Baby Nut meme accounts for violating its rules"
The Verge - February 3, 2020
Megan Farokhmanesh (@Megan_Nicolett)
"Planters engineered a viral Super Bowl moment with Baby Nut. A network of meme pages was created before its debut to ensure internet fame."
Insider - Februrary 2, 2020 - Benjamin Goggin
Twitter Rules and Policies
"Platform manipulation and spam policy"
Twitter Policy - Updated September 2019
"Twitter suspended 3 Baby Nut meme accounts created by Planters because they violated its rules"
Insider - Februrary 3, 2020 - Benjamin Goggin
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"Virtual Legality" is a continuing series discussing the law, video games, software, and everything digital, hosted by Richard Hoeg, of the Hoeg Law Business Law Firm (Hoeg Law).
Rick has practiced for more than a decade at some of the country's largest law firms, representing IT, software, video game, and other technology companies, as well as the individuals and institutions which fund them.
DISCUSSION IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY AND IS NOT TO BE CONSTRUED AS LEGAL ADVICE. INDIVIDUALS INTERESTED IN THE LEGAL TOPICS DISCUSSED IN THIS VIDEO SHOULD CONSULT WITH THEIR OWN COUNSEL.
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Blog, "Rules of the Game", at https://hoeglaw.wordpress.com/
The Hoeg Law Firm is a business law firm with big law experience and a small firm approach focusing on start-ups, technology, financing, and everything else a business might need.