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“Everything We Know is Wrong” with Michael R. Solomon, Ph.D.

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9m Oct 29, 2020
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How to Create Brands that Engage Consumers in the Wild New World of Marketing -WEBINAR
Conventional marketing strategies are built upon predictability, stability and the comfort in knowing that we can “understand” our customer yesterday, today and tomorrow. We love to put people into categories, often into super-neat dichotomies – and call it a day. But now many of these categories or walls are crumbling –and fast!
Are you ready for the earthshaking disruptions taking place right now in consumer behavior? We’ll review some of the walls that separate you from your customers, including:
· Me vs. We
· Offline vs. Online
· Producer vs. Consumer
· Work vs. Play
· Body vs. Things

About Human Behavior Lab

Through research and teaching, we work on unlocking the science behind Human Behavior, Micro-Expression, Body Language, Deception-Detection, Statement & Face Reading.


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