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Society & Culture
Virtual Legality Episode 27

Game Changer! Did EA force influencer to violate False Advertising Laws?

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2y Feb 22, 2019
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With reports that creator "Gggmanlives", a member of Electronic Arts' own paid-affiliate "Game Changers" program, was asked to remove EA-identifying watermarks from his negative review of Bioware's Anthem, controversy surrounding the video game publisher's use of influencers continues to swirl.

CHECK OUT THE FOLLOW-UP VIDEO:
"Virtual Legality #27-2 Update: Sponsored by EA? (Hoeg Law)"
(https://youtu.be/FDi7tMZ_p_s)

What seems to have actually happened here?

What is the Electronic Arts Game Changers Program?

And if EA actually made this request, why might it have caused itself (and Gggmanlives) many, many more problems?

#EA #Anthem #VirtualLegality


Discussed in this episode:

"YouTuber paid by EA to review Anthem claims he was told to take down the video and remove watermarks after negative impressions"
vg247, February 22, 2019
(https://www.vg247.com/2019/02/22/paid-review-anthem-youtuber/)

Tweets from "Skill Up reviewing #Anthem"
February 22, 2019
(https://twitter.com/SkillUpYT/status/1098908894343049216)

Tweets from Gggmanlives
February 21 and February 22, 2019
(https://twitter.com/Ggdograa/status/1098885724303024128)

"My Reuploaded Anthem Review (It's Still Bad) - Gggmanlives"
Youtube, February 22, 2019
(https://www.youtube.com/watch?v=vAFk_I0nxnU)

EA Game Changers - Landing Page
(https://www.ea.com/game-changers)

EA Game Changers - About Page
(https://www.ea.com/game-changers/about)

EA Game Changers - Disclosure Page
(https://www.ea.com/game-changers/disclosure)

"The FTC’s Endorsement Guides: What People Are Asking"
(https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking)

"Virtual Legality #22 - Apex Legends: Running Afoul of FTC Advertiser Guidelines? (Hoeg Law)"
YouTube, February 4, 2019
(https://www.youtube.com/watch?v=Onje7S80YEc)

"Virtual Legality Extra - It's About Ethics in Games Journalism... (Hoeg Law)"
YouTube, February 7, 2019
(https://youtu.be/DySHnxw6B5s)


PODCAST VERSIONS AVAILABLE AT

Spotify: (https://open.spotify.com/show/3qsDhQ7h6BR2wLyNQYDWB4)

iTunes:
(https://itunes.apple.com/us/podcast/virtual-legality/id1448785539?mt=2)

SoundCloud:
(https://soundcloud.com/user-510342404)

Google Play Music:
(https://play.google.com/music/listen#/ps/In3d7qersx72lvzehxo7gu6cd5u)


"Virtual Legality" is a continuing series discussing the law, video games, software, and everything digital, hosted by Richard Hoeg, of the Hoeg Law Business Law Firm (Hoeg Law).

Rick has practiced for more than a decade at some of the country's largest law firms, representing IT, software, video game, and other technology companies, as well as the individuals and institutions which fund them.

DISCUSSION IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY AND IS NOT TO BE CONSTRUED AS LEGAL ADVICE. INDIVIDUALS INTERESTED IN THE LEGAL TOPICS DISCUSSED IN THIS VIDEO SHOULD CONSULT WITH THEIR OWN COUNSEL.

Any and all feedback is appreciated. Let us know what you think!


Blog, "Rules of the Game", at https://hoeglaw.wordpress.com/

On "Help Us Out Hoeg!" a regular segment on the Easy Allies Podcast (formerly GameTrailers)

(https://www.youtube.com/channel/UCZrxXp1reP8E353rZsB3jaA)

Biweekly on "Inside the Huddle with Michael Spath" on WTKA 1050

About Hoeg Law

The Hoeg Law Firm is a business law firm with big law experience and a small firm approach focusing on start-ups, technology, financing, and everything else a business might need.


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