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Society & Culture
Virtual Legality Episode 80

Epic, Mixer, Ooblets, and Ninjas: A Lawyer's View on Exclusivity and Messaging

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1y Aug 2, 2019
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You have to break a few EGS to make an Ooblet...in Virtual Legality.

What can independent game "Ooblets" and its statement regarding Epic Games Store (EGS) exclusivity tell us about both the store and the game?

Why do companies try to market themselves with "personality", and what are the risks/rewards to that approach?

What are minimum guarantees, and how might Epic be using them to attract both large and small exclusives to the store?

And speaking of exclusives, how did one of Gaming's biggest personalities, Ninja, announce his own exclusivity deal with Microsoft's Mixer, and what can that tell us about when to use public relations professionals (and when not to)?

#Ooblets #Ninja #EGS


Discussed in this episode:

"Ooblets developer Glumberland reveals details of Epic Games Store exclusivity deal"
GameDailyBiz - August 1, 2019 - Mike Futter
(https://gamedaily.biz/article/1090/ooblets-developer-glumberland-reveals-details-of-epic-games-store-exclusivity-deal)

"Okay, so we did the thing!"
Tweet - August 1, 2019 - @ooblets
(https://twitter.com/ooblets/status/1156958973016174592)

"We did the thing"
Ooblets Blog Post - July 31, 2019
(https://ooblets.com/2019/07/we-did-the-thing/)

"In the last few weeks I've actually talked to two different indie devs..."
Tweet - August 2, 2019 - Jason Schreier
(https://twitter.com/jasonschreier/status/1157298020691644416)

"Top 'Fortnite' streamer Ninja is ditching Twitch for Mixer"
Engadget - August 1, 2019 - Kris Holt
(https://www.engadget.com/2019/08/01/ninja-twitch-mixer-fortnite/)

"Ninja Comes to Microsoft’s Mixer"
Press Release - August 1, 2019 - Metro Public Relations
(https://www.globenewswire.com/news-release/2019/08/01/1895868/0/en/Ninja-Comes-to-Microsoft-s-Mixer.html)


PODCAST VERSIONS AVAILABLE AT

Spotify: (https://open.spotify.com/show/3qsDhQ7h6BR2wLyNQYDWB4)

iTunes:
(https://itunes.apple.com/us/podcast/virtual-legality/id1448785539?mt=2)

SoundCloud:
(https://soundcloud.com/user-510342404)

Google Play Music:
(https://play.google.com/music/listen#/ps/In3d7qersx72lvzehxo7gu6cd5u)


"Virtual Legality" is a continuing series discussing the law, video games, software, and everything digital, hosted by Richard Hoeg, of the Hoeg Law Business Law Firm (Hoeg Law).

Rick has practiced for more than a decade at some of the country's largest law firms, representing IT, software, video game, and other technology companies, as well as the individuals and institutions which fund them.

DISCUSSION IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY AND IS NOT TO BE CONSTRUED AS LEGAL ADVICE. INDIVIDUALS INTERESTED IN THE LEGAL TOPICS DISCUSSED IN THIS VIDEO SHOULD CONSULT WITH THEIR OWN COUNSEL.

Any and all feedback is appreciated. Let us know what you think!


Blog, "Rules of the Game", at https://hoeglaw.wordpress.com/

On "Help Us Out Hoeg!" a regular segment on the Easy Allies Podcast (formerly GameTrailers)
(https://www.youtube.com/channel/UCZrxXp1reP8E353rZsB3jaA)

About Hoeg Law

The Hoeg Law Firm is a business law firm with big law experience and a small firm approach focusing on start-ups, technology, financing, and everything else a business might need.


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